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Beverly Hills
(310) 659-3100

Mon-Sat:
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(562) 402-1133

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10 am - 7 pm

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714 847 1700

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(626) 304-1107

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(818) 817-9393

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(714) 731-7380

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Westwood
(310) 477-5625

Mon-Sat:
11 am - 8 pm
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11 am - 5 pm

Vinita's Salon Witnesses Three Years of Growth


India Journal (March,19 2005)

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CERRITOS, CA- A lot has happened since Vinita's Beauty & Threading Salon opened here in March 2002. Now, celebrating its third anniversary there are plans for many more things to come.

Vinita's salon in Westwood will soon be completing two years and has become a hot favorite with UCLA students. Owner and cosmetologist Vinita Vineet is in high gear and looking forward to start off another year and bring to her loyal customers more diversified services. As she says, "customer satisfaction is the solid base on which we have grown our business. We will continue to offer our best to them even at the expense of loosing money ourselves." Explaining her vision for the enterprise she says the motto is 'Bringing out the beauty in you.' "We believe our clients are all beautiful and we only help accentuate this beauty," she says.

A full service salon specializing in threading and henna art for men and women, its latest launch is Vinita's Beauty Club Card, designed to benefit loyal customers. Points are accumulated on the card and when the max of 200 is reached, the customer can avail of $10 off any service. For threading regulars, after every 10th threading, the 11th is free. They also provide expert service in facials, body massages and all kinds of skin treatments. "Relaxing, cleansing facials are skillfully applied with gentle hands. We offer three types of facials - Dermalogica, all-natural, herbal facial, or a mini-facial which provides quick cleansing and moisturizing," she says.

Temporary Henna Tattoos are becoming popular. "If you're looking for a fun, different look, try a henna tattoo. These designs last only about two weeks. The process is fast, easy, and best of all, painless. The tattoo is applied as a paste, leaving the colors and design behind. Tattoos are non-toxic, with no chemicals, cost only $5 and up and are great for kids. Further, our herbal hand massages relieve stress. We use soothing herbal oils that are wonderfully scented," she says.

Vinita has 25 years experience to fall back on. She started her salon in New Delhi,Indiabefore coming to the US. She launched the salon here after getting her cosmetology license from CerritosCollege. Just opposite the Cerritosmall, the salon attracts a large percentage of non-Indians. In fact she reveals that only 10 percent of her clients are Indian. "We have worked on developing a friendly and warm atmosphere here which clients sense as soon as they come in. We work as a family and care for each other and the clients. Our focus is to fuse ethnic, traditional techniques with American standards of sanitation and hygiene. This has produced good results and impressed our clients," she says. With the good response both salons have got so far, Vinita is soon planning to open one in Irvineto tap the potential market there and on demand for convenience of customers who travel all the way toCerritosto visit the salon here. "Our third venture is based on a more holistic concept and will include a beauty salon and a fitness center with Yoga classes, aerobics, salsa etc.," she says.

For more info visit www.threadingstudio.com Vinita's is located at 11333 183 rd St,Cerritos. Phone: 562-402-1133 Or 1271 Westwood Blvd, Los Angeles. Phone: 310-477-5625

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L.A. AT LARGE: Vinita™s Beauty Opens 5th Salon in Pasadena

Date Submitted: Thu Jul 02, 2009

By A.MATTHEWS

PASADENA, CA “ Vinita™s Beauty & Threading Studio opened its latest store on the historic Colorado Blvd., in Pasadena on June 26. The Grand Opening drew a large number of guests and well -wishers on Friday and Saturday. To make the occasion memorable, the salon offered free eyebrow threading and henna tattoos on both days. Clients lined up even before the opening of the store on both days to avail of the service and kept coming in throughout the day until doors closed at 8 pm. The salon has a great location just outside the Paseo Colorado mall (next to MAC cosmetics store) couple of blocks east of Old Town Pasadena. The mall has ample of parking space in the basement. Like the other four stores, the new one is also a full service salon. As the salons have grown over the years, it has evolved into a family business. Owners Vinod and Vinita Vineet are helped by sons Vibhor and Vipul. Vinod Vineet, President of the company, said the new store was set up for the convenience to Viinita™s clients in the Pasadena area and neighboring cities many of whom were traveling long distances to avail of the salon™s services. œWe are glad that they now have a salon close at hand, Vinod said, adding œExtensive marketing and advertising goes in to ensure a successful grand opening. As they say, well begun is half done! We had an action plan and managed to execute it perfectly. Since the inception of its first location in Cerritos in 2002, Vinita™s is fast emerging as a brand name in the œthreading business. Vinita™s is a full service salon serving their clients in Cerritos, Tustin, Westwood, Beverly Hills and now Pasadena. Apart from their specialty in threading, they are well known for their facials, waxing, henna tattoos, make-up, up-dos and their bridal services. The management hires extremely skilled and experienced staff at each location to ensure complete customer satisfaction. œThe most important thing for us is to keep our customers happy. If they are comfortable being at one of our locations, they™ll come back again and spread the positive word around. The key to customer satisfaction is to keep your employees happy. Employees are the most important resources for service business like ours. said Vinita Vineet, owner of Vinita™s Beauty & Threading Studio chain. Vinita™s management also lays special emphasis to sanitation and cleanliness of all their salons which is highly appreciated by their clients. Threading is becoming incredibly popular with non-Indian ethnicities. People are realizing the benefits of threading. œNo pain, no mess and no fuss is what threading is all about. You could be in and out in less than 10 minutes with clean and great shaped eye brows without sagging skin around your eyes. In fact, threading rejuvenates your skin and helps in exfoliation. This is extremely crucial in the long run to prevent wrinkles. Vinita™s business is all set to reach new heights with Vibhor and Vipul taking keen interest in the business. Vipul is focusing on marketing strategies whereas Vibhor is working towards business development and technology advancement. Apart from beauty and threading salons, Vinita™s are manufacturers, wholesalers and distributors of œVinita™s Herbal Henna Powder and Oil. These products are available in all southern California Indian grocery stores and from all Vinita™s locations. Vinita™s Henna is one of the best selling henna in the region with excellent quality and reasonable prices. Vinita™s in Pasadena is located at 356 E Colorado Blvd., Pasadena, CA - 91101. For more info : www.threadingstudio.com.



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